Himla launches a new ecommerce to meet the great interest from the Nordic market. With the transition, the ecommerce will be faster and with a strong focus on ease of use.
- We noticed that both consumers and retailers were missing a lot of features in Himla’s first ecommerce, launched in 2014. We want the visitor to get the same experience in our stores as in the sofa with their computer or mobile, says Erik Milbrink, Marketing and Ecommerce Manager at Himla. The new site is fully optimized for both mobile, tablet and laptop where our customers want to buy.
Himla is distributed through various sales channels; dealers in Sweden and globally in the form of well-known department stores, boutiques, chains and external merchants and has four company-owned concept stores in Sweden. Ecommerce was launched in 2014 to supplement the physical stores and strengthen the presence in the Swedish market. As Himla is now further expanding globally they want the ecommerce to have the same capacity.
- The launch of a new Nordic ecommerce is fully in line with our vision for 2020; growth through ecommerce and exports. This investment is carried out to meet the growing digital needs, able to act omni-channel and reach out to more markets. The customer must have an inspiring and pleasurable shopping experience, regardless of the sales channel they choose. We want to invest fully to be inspiring experts in textile and home furnishings, says Charlotte Axlund, Vice President and Board Member of Himla.
Himla ecommerce has been developed in cooperation with carefully selected external partners; Uppsala-based success story Wasabi Web and reputed design agency BankerWessel. Simplicity, clarity and ease of use has been the focus of development.
The Swedish home interior company Himla creates beautiful textiles for every room. Himla has for the past twenty years had the same simple idea; to be a source of endless inspiration, beautifying their customers' homes. Design and color schemes are designed by Himla and the concept of the brand stands for quality, color coordination and inspiring variety - everything from natural materials. The range includes products in the segments: Dining, Living, Bed and Bath.