Press Releases

HIMLA Signed by Daniella Witte

HIMLA launches a unique collaboration with Daniella Witte

Today, Himla's unique collaboration with the stylist and photographer Daniella Witte is launched in an exclusive event, where Himla has invited press and customers from all over Scandinavia to a press dinner that will take place at NIO RUM in Stockholm during Thursday evening.

- In a constantly changing world, we wanted to make a new format this year, where we meet press and customers from all over Scandinavia. In addition, we are very proud to present a very unique collaboration with Daniella Witte! "said Charlotte Axlund, VP and Board member at Himla.

The collaboration between Himla and Daniella Witte has been in progress during the spring and on social media, you have been able to follow the official hashtag with images #himlasignedbydaniella.

- We chose Daniella to interpret Himla’s iconic products, based on her fantastic sense of interior and design. Himla offers a wide range of products with high quality for every room in your home. The collection is a perfect match to Daniella’s own decorating style” said Charlotte Axlund, VP and Board member at Himla..

Daniella Witte has not only styled but also photographed Himla’s segment, dining, living, bed, and bath. Her hopes are that consumers should be inspired by her pictures.

- Himla has always been a source of inspiration and a high-end textile company. Too me, as a decorator, it is a dream come true to be working with high quality products in the most beautiful colour shades you can imagine. I knew it was perfect along with Himmel's Scandinavian simplicity, "said Daniella Witte, interior designer and photographer.

The day after the launch of the cooperation, Himla has a press release and a collective display for retailers, and from August 26th, the launch will be in Himla's concept stores. For more information please contact: Mikaela Roxenmo Espinola, PR & Digital Communicator Telephone: +46 70-737399 Email: mikaela.roxenmo.espinola@himla.se

Himla launches Nordic ecommerce platform

Himla launches a new ecommerce to meet the great interest from the Nordic market. With the transition, the ecommerce will be faster and with a strong focus on ease of use.

- We noticed that both consumers and retailers were missing a lot of features in Himla’s first ecommerce, launched in 2014.  We want the visitor to get the same experience in our stores as in the sofa with their computer or mobile, says Erik Milbrink, Marketing and Ecommerce Manager at Himla. The new site is fully optimized for both mobile, tablet and laptop where our customers want to buy.

Himla is distributed through various sales channels; dealers in Sweden and globally in the form of well-known department stores, boutiques, chains and external merchants and has four company-owned concept stores in Sweden. Ecommerce was launched in 2014 to supplement the physical stores and strengthen the presence in the Swedish market. As Himla is now further expanding globally they want the ecommerce to have the same capacity.

- The launch of a new Nordic ecommerce is fully in line with our vision for 2020; growth through ecommerce and exports. This investment is carried out to meet the growing digital needs, able to act omni-channel and reach out to more markets. The customer must have an inspiring and pleasurable shopping experience, regardless of the sales channel they choose. We want to invest fully to be inspiring experts in textile and home furnishings, says Charlotte Axlund, Vice President and Board Member of Himla.

Himla ecommerce has been developed in cooperation with carefully selected external partners; Uppsala-based success story Wasabi Web and reputed design agency BankerWessel. Simplicity, clarity and ease of use has been the focus of development.

The Swedish home interior company Himla creates beautiful textiles for every room. Himla has for the past twenty years had the same simple idea; to be a source of endless inspiration, beautifying their customers' homes. Design and color schemes are designed by Himla and the concept of the brand stands for quality, color coordination and inspiring variety - everything from natural materials. The range includes products in the segments: Dining, Living, Bed and Bath.

Inspiration
Your bedroom is the place where you spend most of your time. Make your bed in your style, find your favourite sheet and finish your bedding with a bedspread to create a room for dreaming. 1. Bed skirt and headboard For a nice and harmonic setting, invest in a bed skirt and a headbord. It will affect your whole bedroom, giving it a lovely, cosy touch.  2. Duvet covers When choosing your bed linen, consider what you want to experience when slipping under the covers. While satin gives you that luxurious softness, linen provides a slighter heavier, cooler touch, and cotton envelops you in crispy freshness.  3. Cushions Increase your personal style with cushions. Use a lot of cushions in different sizes and materials for a nice feeling. You will get a beautiul bedroom when using a matching colour scale on your duvet covers, pillowcases, bedspread and cushions.  4. Bedspread and a wrinkled throw The bedspread is the important final touch when making your bed. Put a tight folded bedspread in the foot end of your bed and throw on a crinkled cotton throw, and you will instantly get a beautiful bedding. Or choose a hand sewn velvet bedspread for a more romantic style. Regardless which bedspread you choose, see it as the most important detail of your bedding.
News
Young. Hip. With an unfailing sense of style, this innovation brings attitude and character. The Strip is our new, urban collection. Think of summer in the city. Glimpses of a starry sky. Moonlight. Gleaming asphalt. Fragrances of espresso and street food. Rays of sun falling on an inviting breakfast tray in bed. With a designed stripe running like a thin line of ink along the edges, The Strip brings a modern twist to the linen’s natural style. It’s quite striking. Let The Strip’s pillow cases, duvet covers and cushion covers inspire you to create a new style with depth and attitude. 
Press Releases
Himla launches a new ecommerce to meet the great interest from the Nordic market. With the transition, the ecommerce will be faster and with a strong focus on ease of use. - We noticed that both consumers and retailers were missing a lot of features in Himla’s first ecommerce, launched in 2014.  We want the visitor to get the same experience in our stores as in the sofa with their computer or mobile, says Erik Milbrink, Marketing and Ecommerce Manager at Himla. The new site is fully optimized for both mobile, tablet and laptop where our customers want to buy. Himla is distributed through various sales channels; dealers in Sweden and globally in the form of well-known department stores, boutiques, chains and external merchants and has four company-owned concept stores in Sweden. Ecommerce was launched in 2014 to supplement the physical stores and strengthen the presence in the Swedish market. As Himla is now further expanding globally they want the ecommerce to have the same capacity. - The launch of a new Nordic ecommerce is fully in line with our vision for 2020; growth through ecommerce and exports. This investment is carried out to meet the growing digital needs, able to act omni-channel and reach out to more markets. The customer must have an inspiring and pleasurable shopping experience, regardless of the sales channel they choose. We want to invest fully to be inspiring experts in textile and home furnishings, says Charlotte Axlund, Vice President and Board Member of Himla. Himla ecommerce has been developed in cooperation with carefully selected external partners; Uppsala-based success story Wasabi Web and reputed design agency BankerWessel. Simplicity, clarity and ease of use has been the focus of development. The Swedish home interior company Himla creates beautiful textiles for every room. Himla has for the past twenty years had the same simple idea; to be a source of endless inspiration, beautifying their customers' homes. Design and color schemes are designed by Himla and the concept of the brand stands for quality, color coordination and inspiring variety - everything from natural materials. The range includes products in the segments: Dining, Living, Bed and Bath.