HIMLA Signed by Daniella Witte


HIMLA launches a unique collaboration with Daniella Witte

Today, Himla's unique collaboration with the stylist and photographer Daniella Witte is launched in an exclusive event, where Himla has invited press and customers from all over Scandinavia to a press dinner that will take place at NIO RUM in Stockholm during Thursday evening.

- In a constantly changing world, we wanted to make a new format this year, where we meet press and customers from all over Scandinavia. In addition, we are very proud to present a very unique collaboration with Daniella Witte! "said Charlotte Axlund, VP and Board member at Himla.

The collaboration between Himla and Daniella Witte has been in progress during the spring and on social media, you have been able to follow the official hashtag with images #himlasignedbydaniella.

- We chose Daniella to interpret Himla’s iconic products, based on her fantastic sense of interior and design. Himla offers a wide range of products with high quality for every room in your home. The collection is a perfect match to Daniella’s own decorating style” said Charlotte Axlund, VP and Board member at Himla..

Daniella Witte has not only styled but also photographed Himla’s segment, dining, living, bed, and bath. Her hopes are that consumers should be inspired by her pictures.

- Himla has always been a source of inspiration and a high-end textile company. Too me, as a decorator, it is a dream come true to be working with high quality products in the most beautiful colour shades you can imagine. I knew it was perfect along with Himmel's Scandinavian simplicity, "said Daniella Witte, interior designer and photographer.

The day after the launch of the cooperation, Himla has a press release and a collective display for retailers, and from August 26th, the launch will be in Himla's concept stores. For more information please contact: Mikaela Roxenmo Espinola, PR & Digital Communicator Telephone: +46 70-737399 Email: mikaela.roxenmo.espinola@himla.se